Alacrán is a mezcal brand from Oaxaca rooted in craft, ritual, and raw character. We reimagined their visual identity, extending the work across packaging, brand language, and point-of-sale experience. The new identity draws from the arid landscapes and nocturnal mystique of Oaxaca—sun-bleached tones meeting deep, inky contrasts—capturing a spirit that feels both elemental and enigmatic.